Social Platforms for Commerce Market

The social platforms for commerce market involves the integration of e-commerce functionalities directly into social media channels, allowing users to discover and purchase goods and services within the apps. The primary customers are brands and retailers of all sizes (B2B, B2C, C2C) who use these platforms as a vital sales channel to reach consumers. Key growth drivers include the widespread adoption of smartphones, the integration of seamless shopping tools like in-app checkouts and live streaming by platforms, and a fundamental shift in consumer behavior toward discovering and buying products directly on social media.