Professional Service Automation Market

Professional Service Automation (PSA) is a software market providing businesses with tools to efficiently manage projects, resources, and documentation. The primary customers are service-based businesses such as marketing agencies, consultancies, IT companies, and legal firms, with small and medium-sized enterprises (SMEs) representing a significant growth segment. Key growth drivers include the increasing need for business efficiency, the rising adoption of cloud computing and data analytics, and the demand for scalable solutions that integrate with other core business systems like CRM and ERP.