Over-The-Top Video Market

The Over-The-Top (OTT) Video market involves the delivery of video content directly to viewers via the internet, bypassing traditional cable or satellite distribution. The primary customers are consumers seeking convenient, on-demand, and personalized entertainment options across various devices. Key growth drivers include continuous advancements in broadband services, the affordability of OTT platforms compared to traditional TV, and a growing consumer demand for diverse and high-quality content libraries.