Mushroom Market

The mushroom market consists of the cultivation, processing, and sale of various types of fungi for diverse applications. Primary customers include the food and beverage industry, consumers seeking plant-based meat alternatives, and the functional food, nutraceutical, and pharmaceutical industries. Key growth drivers are the increasing consumer awareness of the nutritional and medicinal benefits of mushrooms, the rising popularity of vegan and vegetarian diets, and the expansion of mushrooms into wellness supplements and other health products.