Meetings, Incentives, Conferences, and Exhibitions (MICE) Market

The Meetings, Incentives, Conferences, and Exhibitions (MICE) market is a high-revenue sector of the tourism industry focused on facilitating business networking, knowledge exchange, and brand promotion. The primary customers are corporate travelers, professionals, and exhibitors from a wide range of industries including technology, healthcare, and finance. Key growth drivers include increasing globalization demanding more international corporate events, significant infrastructure investment in emerging economies, and the integration of advanced technologies like AI, VR/AR, and hybrid event platforms.