Matcha Market

The matcha market consists of the production and sale of a concentrated, powdered green tea known for its health benefits. The primary customers are wellness-focused consumers who purchase matcha as a beverage or as a functional ingredient in foods and other products. Key growth drivers include the rising consumer demand for functional foods that offer both taste and health benefits, a growing focus on clean-label and natural ingredients, and the product's versatility for energy, focus, and overall well-being.