Master Data Management Market

The Master Data Management (MDM) market consists of software and services designed to manage an organization's core data assets. The primary customers are both large enterprises and small-to-medium enterprises (SMEs), with significant adoption in the BFSI, IT & Telecom, and healthcare sectors. Key growth is driven by the increasing adoption of cloud-based MDM solutions, which offer reduced operational costs, lower license fees, and streamlined processes compared to on-premises alternatives.