E-commerce Market

The e-commerce market encompasses the buying and selling of goods and services over the internet across a wide range of sectors including retail, travel, and financial services. The primary customers are both consumers (B2C) and businesses (B2B), with the B2C segment currently holding the dominant market share. Key growth drivers include increased global internet and smartphone penetration, shifting consumer preferences towards convenience and variety, and technological advancements in AI, mobile infrastructure, and digital payment systems.