Dietary Supplements Market

The dietary supplements market encompasses a wide range of products including vitamins, minerals, probiotics, and botanicals designed to address various health concerns and bridge nutritional gaps. The primary customers are health-conscious consumers, including adults managing lifestyle-related conditions, fitness enthusiasts, and specific demographic groups like the elderly and pregnant women. Key growth drivers include a rising global awareness of health and wellness, a growing consumer focus on preventive healthcare, and the increasing prevalence of chronic and lifestyle-related diseases.