Customer Data Platform Market

The Customer Data Platform (CDP) market consists of software and services that create a persistent, unified customer database accessible to other systems. The main customers are businesses across a wide range of verticals, including BFSI, retail, e-commerce, and healthcare, who seek to enhance their marketing and customer experiences. Key growth drivers include the increasing demand for personalized marketing, the integration of AI and machine learning, and the proliferation of cloud-based systems for real-time data analysis.