Analytics as a Service Market

The Analytics as a Service (AaaS) market provides businesses with cloud-based analytics solutions and services. Key customers are enterprises of all sizes, from small to large, across diverse verticals including BFSI, healthcare, and retail. Market growth is primarily driven by the increasing adoption of multi-cloud and hybrid IT environments, the integration of AI/ML into analytics platforms, and a strong business demand to reduce costs and improve operational efficiency through data-driven insights.