Alternative Data Market

The alternative data market consists of information gathered from non-traditional sources, such as credit card transactions, satellite imagery, and mobile app usage, to generate unique investment and business insights. The primary customers are financial institutions, particularly hedge fund operators and investment firms, as well as retail companies seeking to understand consumer behavior. Key growth drivers include the surging demand from hedge funds for a competitive edge, the emergence of next-generation data analysis platforms, and the increasing need for organizations to make informed decisions in a data-driven world.